Nearly 100 potential buyers have already approached Reader’s Digest in an effort to purchase the UK version of the magazine.

The deadline for indicative offers for the magazine after it fell into administration after 72 years is next week after information was sent to potential new owners.

At one time, the Reader’s Digest UK was one of the most read magazines in the country filled with a mix of fiction, real life stories, and jokes but this year it was forced into administration when its parent company in America stated that it was no longer able to support the British format.

Plans to fill the magazine’s £125m pension failed due to the fact that the UK Pensions Regulator rejected the proposal by its American owner which coincidently also was under US bankruptcy protection until last February.

After the magazine went into administration the future of the magazine looked like it was in jeopardy inspiring fear in all of its 117 employees but despite the fears its administrator insisted that the April edition of the magazine would come out this month as well as the May issue.

In a statement the administrator stated that the sales team is already selling space to media agencies for its issues through July and that prize draws are still continuing with the goods regularly dispatched to readers.

Currently the circulation is at its lowest rate of fewer than half a million from its high peak of two million subscribers for the UK Readers Digest.

The Western Mail will soon publish a new magazine titled Business in Wales which will be spread over 52 pages.

The magazine aims to look over the Wales business landscape and will be published bi-monthly with regular platforms that cover all types of areas such as business start-ups, innovation, and a corporate deal maker.

Its first large interview included in the first edition will be the chief operating officer of Wales FTSE 100 Company, Admiral, David Stevens.

News of the magazine launch was announced this week at the Media Wales headquarters in Cardiff on Six Park Street.

Guests that were allowed to take a sneak peak at the magazine include Jaime Falarczyk from the Principality Building Society, Darwin Gray from PricewaterhouseCoopers, and Nick Bennett the chief executive at the Community Housing Cymru.

Head of business at Media Wales, Sion Barry, stated that the publication will take a sectorial approach and analysis of the sector which should nicely compliment the business supplement that already runs on Wednesdays.

Barry also stated that the April edition will have an interview with the Trade Minister Lord Davies of Abersoch and a careful analysis of how Wales is dealing with the current economic stall.

Of note in the first edition is a feature by Ron Jones, the executive chairman of Tinopolis the media group and an overview of the Welsh economy and its involvement with international trade written by the Uwic’s School of Management professor Robert Huggins.

LighterLife announces the release of the Winter issue of its LighterLife magazine, packed with inspirational features to help dieters start 2010 with a bang.

Featuring real stories and real clients who have lost weight with LighterLife and no airbrushing in sight, the new issue also features stylish fashion trends, practical advice about how to have fun and learn to say no when socialising, discusses some of the serious reasons behind overeating and also offers some saucy insight into sexual fantasies.

Readers can take inspiration from the LighterLife weight loss success stories featured in this issue, including Julia Smith who now weighs less than she did when she was 11 years old. Julia is literally half the woman she was and since losing weight has had the confidence to strut her stuff on the front cover. Julia had been overweight since her childhood and had been trapped in a cycle of dieting and putting weight back on until she found LighterLife. After losing 12 stone, Julia is living life to the full and learning how to ride a bike for the first time.

Sally Dicken, Fiona Goodman and Karen Khalfallah talk about how serious medical problems encouraged them to tackle their food issues and go on to lose over 12 stone between them. Sally writes about how getting to a healthy weight has been life changing for her, Fiona discusses how she has much more energy and gone on to meet a new partner after losing weight and Karen talks about two very different company medicals just one year apart.

In addition to providing features and inspiring weight-loss stories, LighterLife worked with Nina Grunfield, author of The Big Book of Me and The Life Book to put together a 16-page workbook of life-transforming tests, quizzes, analysis and advice to help LighterLife Magazine readers work out their own personal plans for 2010.